Journal:The Lahore Journal of Business, 2015, Volume 3, Issue No 2
Author(s): Mehrukh Salman, Uswa Naeem
Keyword(s): consumer ethnocentrism, Celebrity endorsement, Attitudes, Purchase Intentions
Journal:The Lahore Journal of Business, 2017, Volume 5, Issue No 2
Author(s): Farida Saleem
Keyword(s): celebrity endorsement, word of mouth, Purchase Intentions, brand affection
IMPACT OF SERVICE RECOVERY ON REPURCHASE INTENTIONS AMONG CUSTOMERS OF CELLULAR INDUSTRY OF PAKISTAN
Journal:Journal of Grassroot, 2017, Volume 51, Issue No 2
Author(s): Dr.Irfan Ali, Dr.Rehman Gul Gilal, Prof.Dr.Noor Shah
Keyword(s): Service Recovery, Purchase Intentions, customers, Celeular Industry, Pakistan
Journal:The Pakistan Journal of Social Issues, 2015, Volume VI, Issue No 1
Author(s): Zara Rafique, Javed Rabbani Khan, Gulshan Ara Majid
Keyword(s): Takaful Products, Religious Beliefs, Purchase Intentions, Product Awareness